Summary
A leading global luxury automotive company deployed AI assistants across internal and dealer-facing channels. With a strong digital innovation agenda, the company needed granular insight into how teams and dealers were using these tools, where adoption was lagging, and how to measure ROI across regions.
Sector
Automotive Luxury Manufacturing
Use case
AI assistant analytics for internal copilots and dealer-facing apps
The company selected Nebuly to enable behavioral analytics, adoption tracking, and measurable ROI across its global GenAI ecosystem.
Nebuly gives the company’s dealer network a real-time view of GenAI assistant adoption and impact. Leaders track which locations drive engagement, uncover which teams or regions need support, and link chatbot use to real results in sales and service quality.
Dashboard and reporting pain points
Existing tools offered limited drill-down, slow report sharing, and poor usability for non-technical stakeholders.
Manual, error-prone user segmentation
Grouping users by adoption level and tracking adoption drivers was inconsistent and time-consuming.
Difficulty measuring end-user versus dealer engagement
The company could not measure how teams and dealers in different regions were using AI assistants, and having multiple channels and geographies made it hard to correlate usage with business impact or training effectiveness.
Unified analytics with granular drill-down
Nebuly introduced a unified analytics and adoption platform, enabling detailed, real-time dashboards and drill-downs by geography, topic, and user cohort.
Dynamic user group features
Deployed user group features for dynamic segmentation, empowering teams to trigger manual refreshes and leverage insights for targeted training.
ROI dashboards and actionable templates
Implemented ROI dashboards and actionable templates for “Dealer Area Managers” and other stakeholders, leading to better internal reporting and sharing.
Cross-functional collaboration
Nebuly worked with marketing, business, and dealer support teams to integrate feature requests. Rapid iteration aligned the platform with business priorities and regional needs.
Knowledge management integration
Usage signals (intent, satisfaction, friction, adoption) directly informed knowledge base development and product roadmap alignment.
Reporting processes that once took days now run automatically. Non-technical stakeholders can now access drill-downs and insights without analyst support. Business leaders have clear ROI visibility, and Area Managers can identify and nudge underperforming dealers with targeted data.
“Very cool, and clearly necessary. It’s nice that it’s simple enough for non-technical people to use.
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With Nebuly as the backbone for dealer analytics, the company is rapidly expanding into new GenAI initiatives, scaling adoption to internal copilots and future customer-facing assistants. Easy, actionable insights are helping teams drive measurable value and accelerate AI adoption across every region and channel.
“Customers of a luxury product have great expectations and you can't get it wrong, even with an AI assistant.
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