May 31, 2024
Tuomas Lounamaa

Conversational AI Analytics

Conversational Analytics what it is and How AI and LLMs are changing the game.

Every conversation a customer has with your company—whether it's over the phone, through a chatbot, or on social media—contains valuable insights into their needs, preferences, and behaviors. This treasure trove of information is what we can tap into with conversational analytics.

With the advent of advanced AI, particularly large language models (LLMs), we're entering a new era of Conversational interactions as more interfaces become conversational instead of clicks. Conversational AI Analytics promises to transform how businesses understand and interact with their customers.

What is Conversational Analytics?

Conversational analytics involves evaluating customer interactions to extract actionable insights. This can include analyzing phone calls, chat logs, social media mentions, and even third-party reviews but more and more, the conversations happen with your LLM-powered chat interfaces, sometimes called AI assistants.

Traditional analytics often focuses on structured, solicited feedback like surveys, but conversational AI analytics digs deeper. It uncovers implicit, unstructured feedback—what customers say when they’re not explicitly responding to a feedback question. This type of data reveals true sentiments and behaviors that structured data often misses.

The Evolution to Conversational AI Analytics

The most advanced Conversational AI Analytics are powered by LLMs and finely tuned to bring actionable insights forth. Unlike traditional conversational analytics, which relies heavily on predefined algorithms and human review, Conversational AI Analytics leverages the vast capabilities of LLMs to analyze unstructured data more efficiently and accurately. Here’s how this evolution is reshaping the landscape:

  1. Enhanced Understanding of Natural Language: LLMs have a superior grasp of natural language, enabling them to pick up context, sentiment, and intent with greater accuracy. This means they can pick up on subtleties and nuances that older models might miss.
  2. Real-Time Analysis: With the power of LLMs, Conversational AI Analytics can process and analyze data in real time. This immediacy allows businesses to respond to customer issues more quickly and effectively, improving overall customer satisfaction.
  3. Scalability: LLMs can handle massive amounts of data simultaneously, making it easier for businesses to scale their conversational analytics efforts without a significant increase in resources.
  4. Personalization: By analyzing conversations at a granular level, LLMs help businesses deliver highly personalized customer experiences. They can tailor responses and recommendations based on individual customer preferences and behaviors, leading to better engagement and loyalty.

How Conversational AI Analytics Works

Conversational AI Analytics involves several key steps:

  1. Data Collection: This includes gathering data the by tracking the interactions that user have when engaging with your LLM-powered, Conversational AI applications. This data can be both explicit and implicit, structured and unstructured.
  2. Data Processing: Using latest large language models finely tuned to the task, the collected data is organized into categories. LLMs analyze the interactions to identify key intents, topics, keywords, warnings and contextual nuances.
  3. Real-Time Insights: Once processed, the findings are visualized in real time. This allows businesses to gain immediate insights into customer sentiments, preferences, and potential issues, enabling quick and informed decision-making.
  4. Actionable Reports: The insights take shape in customizable and actionable and visualized reports. Datasets that can be used to improve the LLM-powered apps are automatically available. These can be used to continuously improve the LLM-powered interface and drive better customer service and for example to develop new products.

The Power of Nebuly in Conversational AI Analytics

Nebuly is at the forefront of this technological evolution, offering advanced Conversational AI Analytics capabilities that capture subtle cues from every user conversation. Key features:

  1. Deep Sentiment Analysis: Nebuly goes beyond basic sentiment analysis by capturing the depth of customer emotions. Analyzes the emotional tone behind user communications to ascertain whether their feelings are positive, negative, or neutral. You’ll have the ability to audit each highlighted insight.
  2. Contextual Understanding: Nebuly’s advanced LLMs understand the context of conversations.
    1. Identifies the underlying goals or objectives that users aim to achieve through their interactions.
    2. Determines the main subjects or themes that are being discussed or inquired about by the users. This context-awareness helps in providing more relevant and personalized responses.
  3. Non-Verbal Cues: Nebuly’s capabilities extends to analyzing non-verbal cues in conversational interactions, such as followup messages that indicate disapointment or a satisfied interaction. This adds an extra layer of understanding to customer interactions, revealing insights that text alone might miss.
  4. User feedback: Nebuly reveals a constant stream of feedback on how the AI chat is working for your users. Whether it’s implicit (contextual, non-verbal) or explicit feedback such as thumbs up/down Nebuly captures this and categorizes all feedback according to user intentions, so you can see what topics are successful and where you need to improve.
  5. Comprehensive Insights: By integrating explicit and implicit user data from all your conversational AI channels— you’ll get one view that provides a holistic view of customer sentiments and behaviors. You can use the automatically created, user rated evaluation datasets, to improve your LLM powered applications. Additionally you can conduct A/B test approaches that yield the highest outcomes for each customer use case.
  6. Scalable Solutions: Whether you’re a small business or a large enterprise, Nebuly’s scalable solutions can handle your data volume and complexity, providing valuable insights without overwhelming your resources.


The shift to Conversational AI with LLMs represents a significant leap forward in how businesses understand and interact with their customers. By leveraging the power of Conversational AI Analytics, companies can gain deeper insights, respond more quickly to customer needs, and deliver highly personalized experiences. Nebuly offers advanced capabilities that capture the full spectrum of customer conversations, from subtle emotional cues to complex contextual nuances. As we move further into the era of AI-driven insights, embracing Conversational AI tools like Nebuly will be crucial for staying ahead of the curve and truly understanding the voice of the customer. If you're interested in analyzing your Conversational AI solutions, we'd love to chat. Please schedule a meeting with us today, HERE!

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