FT Strategies, the specialist media consultancy from the Financial Times, has launched a Partner Ecosystem to provide publishers and media organisations with enhanced support in digital transformation, revenue diversification and operational resilience.

The Partner Ecosystem brings together selected technology and service providers, including Nebuly, whose capabilities align with FT Strategies’ expertise in strategy, commercial growth, operational transformation and data, technology and AI. This collaboration enables the delivery of more comprehensive solutions to the challenges faced by news and media organisations.

The Partner Ecosystem provides organisations with:

- Strategic alliances with specialist providers – strategic partners who offer expertise in areas such as subscription management, content platforms, analytics and monetisation.

- Integrated solutions – by combining consulting and partner capabilities, FT Strategies can deliver tailored approaches that address the complex challenges facing media organisations.

- Support for long-term sustainability – the ecosystem enables clients to access tools and services that help strengthen operations, enhance audience engagement and build durable revenue models.

"We’re thrilled to join the FT Strategies Partner Ecosystem alongside specialists ready to drive transformation in the media industry. With Nebuly, publishers now gain clear visibility into how audiences engage with AI features and where to focus next. We are looking forward to working with leading media companies to shape the future of AI-driven experiences", said Julien Roux, Co-Founder at Nebuly.

FT Strategies Managing Director, Joanna Levesque, said: “The media industry continues to face rapid change and increasing complexity. By expanding our Partner Ecosystem, we are able to connect clients with proven specialist providers while applying our own strategic and operational expertise. This approach ensures that organisations receive comprehensive, practical solutions that are aligned with our lients’ long-term objectives.”

To learn more, visit FTStrategies.com/Partner-Ecosystem

About Nebuly

Nebuly is Google Analytics for GenAI. We help Global 2000 companies understand user engagement with AI agents - why users come, what they do, and when they’re satisfied (or not) with the answers they receive.

About the Financial Times Group

The FT Group, part of Nikkei Inc., includes the Financial Times and a number of other services that provide essential news and analysis for the global business community. The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.5 million,while the wider FT Group has a global paying audience of 3 million across its portfolio of journalism, products and services.

About FT Strategies

FT Strategies is the specialist media consultancy owned by the Financial Times. We help news and media organisations worldwide tackle strategic challenges, drive sustainable growth and innovate with AI, technology and data. Combining technical and management consulting with operational expertise, we deliver end-to-end support, from strategy to execution, empowering clients to build resilient, customer-centric businesses.