Today we’re proud to share that Nebuly has joined Fujitsu’s newly launched international consortium, Frontria. The initiative brings together over 50 organisations worldwide to build solutions against the risks posed by AI-generated misinformation, vulnerabilities in AI systems, and the broader challenges of AI trust and security.
Why Frontria matters
As AI tools become part of everyday work, they can change how we consume, create, and share information. That creates opportunity, but also serious risks. Deepfakes, synthetic content, misinformation campaigns: these can erode trust, cause social disruption, and threaten digital safety at scale.
Frontria isn’t just another project. It’s a global platform for collaboration. Through pooling expertise, technology, and resources from many industries and regions, the consortium aims to build practical tools, share real-world use cases, and accelerate the adoption of trustworthy AI practices globally.
That collective approach is key. The challenges ahead are too complex for any single company or country. What’s needed is cooperation across borders, sectors, and technical domains.
Why Nebuly joined
At Nebuly we believe AI should work for people, and earn their trust instead of risking it. We focus on bringing visibility on how AI systems are used in real environments. We help organisations understand user behaviour, detect friction or misuse, and build digital experiences grounded in safety and transparency.
Joining Frontria felt like a natural step. The consortium’s goals (safe, secure, and trustworthy AI) resonate with everything we stand for. We want to contribute practical insight, grounded thinking, and a human-centred view of AI risk and governance.
By supporting Frontria we show it’s possible to build AI that serves people, protects users, and upholds integrity, even at large scale.
What we hope to help build
Through this collaboration we expect progress in several key areas:
- Tools and services that help counter misinformation and detect malicious or synthetic content at scale.
- Shared frameworks for AI governance, security, and responsible deployment across industries.
- Transparent practices that give trust back to users and strengthen the safety of digital interactions.
- Real-world insights derived from actual AI usage, insights that can guide better policies, product design, and safer AI adoption.
Looking ahead
We’re excited to see what Frontria develops, and proud to be part of a global effort dedicated to balancing innovation with responsibility.
Read Fujitsu’s official announcement about the consortium. If you want to learn more, visit Fontria's website.
