Data Reply and Nebuly Announce Partnership to Enhance the Performance and Reliability of Generative AI Solutions through User Analytics
Data Reply and Nebuly Announce Partnership to Enhance the Performance and Reliability of Generative AI Solutions through User Analytics

TLDR
→ Data Reply and Nebuly have announced a partnership combining Data Reply's expertise in building AI solutions with Nebuly's analytics for understanding how users interact with those solutions in production. → The partnership addresses a gap that emerges once AI deployments go live: teams need both the AI implementation and the visibility into whether it is working, which typically requires two separate relationships. → Together, Data Reply and Nebuly enable organizations to monitor user interactions with AI systems, identify inefficiencies, and continuously improve model accuracy and responsiveness based on real behavioral data.
By combining Nebuly’s in-production user analytics technology with Data Reply’s expertise in designing and implementing digital assistant solutions based on Generative AI, the two companies enable organizations to monitor how users interact with Generative AI systems, identify inefficiencies, and continuously enhance model accuracy and responsiveness.
Nebuly’s platform provides user analytics specifically designed for Generative AI applications in production. It combines real-time monitoring of user interactions with in-depth analysis of conversations between users and GenAI systems — such as chatbots or voicebots — to detect weak points and continuously improve prompts and model behavior based on actual user data. This data-driven feedback loop supports iterative product development, helping organizations understand shifting user intent, identify unmet needs, and uncover usage trends that lead to better business decisions.
Through this collaboration, Data Reply and Nebuly empower a wide range of stakeholders — from product and marketing teams to service operations — to take informed actions and extract tangible value from AI interactions that were previously opaque or underutilized.
“By working with Data Reply, we’re enabling enterprises to make their Generative AI systems smarter and more reliable over time,” said Francesco Signorato, CEO and Co-founder of Nebuly. “Together, we help companies move from experimentation to measurable results.”
“Our collaboration with Nebuly allows clients to truly understand how employees and customers use Generative AI tools in real time,” added Marco Gatta, Partner at Data Reply. “This insight enables us to continuously refine chatbots and virtual assistants, improving their performance, accuracy, and relevance to business objectives.”
The partnership is already active across several large-scale Generative AI projects and will continue through joint go-to-market and enablement initiatives focused on helping enterprises scale their AI programs across Europe and beyond.
About Data Reply
Data Reply is a company within the Reply Group that specializes in big data, artificial intelligence, and machine learning. It supports clients across industries in building data-driven solutions that are scalable, interpretable, and designed for business impact.
About Nebuly
Nebuly is the ROI platform for enterprise AI. It connects to the AI agents your business runs on, the assistants your customers interact with, and the tools your employees use every day, including Claude, ChatGPT, and Copilot, and translates that activity into business value. How much time is being saved across teams. What revenue your AI is influencing. What adoption and AI proficiency look like in practice, across departments and geographies. All aggregated at the organizational level, never tied to individuals.
If you need clarity on what your AI investment is actually delivering, book a demo.


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